During the 17th Century, lots of books with love quotes and love poems started flourishing in the market. This helped young lovers who could not compose the compositions on their own to express their emotions before their partners in a better way. The usage of printers made the process of expression much easier as a number of cards with love verses and beautiful sketches used to be produced by these printers. These cards were called as ‘Mechanical Valentines’ and people used to mail them to their partners through post. It was during that time that exchange of cards first took place.
In early 19th Century, Paper Valentines became popular while in mid 19th century, sending across fancy Valentines made with real lace and ribbons became widespread. During these years, Valentine cards made of embossed paper lace gained momentum, particularly in United States and slowly and gradually in other parts of the world.
With the passage of time, mass-produced greeting cards used to be sent across different continents. Other things like chocolates and red roses were also used as the mementos of love presented by one lover to another. In 1980’s, people started presenting diamond jewelry to their loved ones as a token of love.
The 20th Century witnessed the practice of exchanging cards along with roses and chocolates packed in red- satin heart shaped boxes. The trend is still popular. The advent of hi-technology and presence of internet in every house, made the gifts digitalized. Today, the paper cards have been replaced by E-cards. The gifts that were earlier purchased from local stores can now be sent with the assistance of online shopping stores. E-coupons are also used as a means to gift discount deals on special items to the loved one so that he or she can buy their favorite item from the online shopping website at a much reduced price.